Sell or lease your Los Angeles-area home with Wembley’s.

The broker meets with the homeowner to understand their goals, timeline, and property details. This includes reviewing the property’s condition, potential upgrades, market trends, and setting realistic expectations. A discussion of pricing strategy and seller disclosures also takes place.

The broker conducts a detailed analysis of similar homes recently sold, active, and pending in the area. This determines the fair market value and helps recommend a listing price. The CMA also helps position the home competitively to attract strong offers quickly.

The seller signs a listing agreement, authorizing the broker to represent and market the property. This agreement outlines commission, listing duration, MLS terms, and broker duties. Once signed, the listing preparation process begins.

The broker advises the seller on repairs, decluttering, and staging to present the home in the best light. They may coordinate with stagers, photographers, landscapers, or cleaners. First impressions are critical, especially for online exposure.

High-quality photos, videos, 3D tours, and floorplans are created. The broker drafts compelling property descriptions, highlights upgrades, and assembles flyers and digital assets. These materials will be used across online platforms and print marketing.

The property is listed on the MLS and syndicated across Zillow, Redfin, Realtor.com, and other real estate portals. Email blasts, social media campaigns, open houses, and agent-to-agent outreach begin. The broker’s goal is to generate maximum exposure and interest in the first 1–2 weeks.

Private showings and public open houses are scheduled to accommodate potential buyers. The broker gathers feedback, screens interest levels, and keeps the seller updated on traffic and impressions. Feedback may inform adjustments to pricing or presentation if needed.

Once offers are received, the broker reviews all terms with the seller: price, contingencies, deposit, loan type, timeline, and buyer strength. Multiple offers may lead to a bidding war or counter offer strategy. The broker ensures the seller understands both legal and financial implications.

The broker handles counter offers and negotiations to finalize the most favorable terms for the seller. Once an agreement is reached, both parties sign the purchase contract. The home moves into escrow, and timelines begin.

Escrow is opened, and the seller delivers required disclosure forms (TDS, SPQ, Lead Paint, Natural Hazards, etc.). These documents inform the buyer of the property's condition, history, and known issues. The broker helps the seller complete disclosures accurately and completely.

The buyer conducts inspections during the contingency period. If issues arise, the buyer may submit a Request for Repairs. The broker helps the seller evaluate requests and negotiate fair terms, whether that’s repair work, credits, or rejection.

If the buyer is using a loan, the lender will order a third-party appraisal. The broker prepares comps to support the sales price and may meet the appraiser to provide property highlights. If the appraisal is low, the broker helps negotiate the outcome.

The broker tracks all buyer contingencies — inspections, appraisal, and loan — and ensures they’re removed on time. These removals mark the buyer’s increasing commitment and reduce risk to the seller. Delays or red flags are addressed immediately.

Prior to closing, the buyer completes a final walkthrough to confirm the property's condition and any agreed repairs. The broker ensures access, provides documentation if needed, and resolves any last-minute concerns that might delay closing.

The seller signs the grant deed, closing statement, and other final escrow documents. This is usually done via mobile notary or at the escrow office. The broker coordinates signing and ensures everything is submitted on time.

Once the buyer's loan funds and escrow records the deed, the sale is officially closed. The seller receives proceeds via wire or check, and possession transfers to the buyer. The broker delivers the good news and wraps up the transaction.

The broker may assist with moving referrals, final utility transfers, or resolving any post-closing matters. They also provide a closing package and stay in touch for future referrals or needs. A great post-closing experience leads to future business.